Some of you should remember about Miku on this post, well apparently Toyota has started using her as the image for an advertising campaing for the Toyota Corolla in the USA as you can see on this, in my opinion, horrible commercial.
Why should I care? you might be wondering. The cool part is they will be also sponsoring her concert on the USA so the people in Los Angeles will be lucky and might get the chance to see the holograms in the Anime Expo convention on July 2. (If any of you actually go I'd like to see some pics please!!!)
Anyways, this seems like a risky movement for Toyota since otakus are well known to be unable to drive cars and will be asking their moms to drive them to the concert, so probably thinking on preventing this and not only aiming for otakus, they "americanized" her image as you can see here but I really don't think that will help a lot since they made her freaking creepy. Oh well she looks better on the image below but... Would that be enough to make the otaku's mothers buy Corollas? Only the time will tell.
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ReplyDeleteWhat's an otaku?
ReplyDeleteToyota makes some of the best cars but this advertising is advertising.
ReplyDeletestill pretty cool that theyre implrementing that into commercials
ReplyDelete@ Tony
ReplyDeleteIs in general someone obsessed with anime / manga (japanese animation and comic) and everything related to it.
Don't like it too much. Just trying to appeal to a different crown.
ReplyDeletecrowd*
ReplyDeleteAll I can do is sigh. I don't even care, let them pull off this utterly pointless and ineffective marketing campaign. Why would they bother appealing to otaku anyway?
ReplyDeletethat looks awful imo.
ReplyDeleteLooks pretty bad if i'm honest, not a great Toyota fan as it is.
ReplyDeletethat picture with the angel... kinda freaks me out
ReplyDeletelol interesting...yeah i do agree that is one horrible commercial to be made -.-
ReplyDeleteI have followed your blog..Could you follow mine too please?
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I'm not a fan of toyota to be for reals
ReplyDeleteOMfg.
ReplyDeleteCrazy stuff but then Japan is a strange place.
ReplyDeletestrange stuff out there i never knew about
ReplyDeletePretty weird, I like it though
ReplyDeletetoyota just seems to be slipping... i wonder if this will work
ReplyDeleteMaybe it'll work, maybe it won't. We'll see.
ReplyDeleteI'm surprised Toyota is using Miku, but even so, I think she's cool. I like some of 'her' music. And personally I think the hologram is spiffy.
ReplyDeleteI doubt Toyota is overly concerned about losing sales on the Corolla, it's obscenely popular. Still, neat video
ReplyDelete